About Us
Powered by Performance was built on more than 30 years of real agency and leadership experience. We understand firsthand how critical it is to hire the right people — and how costly the wrong hire can be.
Founded by agents, for agents, our team was created to help agencies overcome the recruiting challenges we experienced ourselves. With the support of experienced HR and recruiting professionals, we developed a process focused on helping agencies attract stronger candidates, improve hiring decisions, and build high-performing teams.
As agency owners and leaders, your focus should be on growing your business, building relationships, serving customers, and driving production — not spending countless hours managing recruiting and HR challenges.
That’s where we come in.
Powered by Performance partners with agencies to simplify the hiring process, provide access to qualified talent, and deliver recruiting support designed specifically for the insurance industry. Our goal is to help you save time, reduce hiring frustrations, and confidently grow your team with the right people in the right roles.
MEET OUR FOUNDERS
Beth Santillan
State Farm Agent | Co-Founder, Powered by Performance
People-First Leader. Proven Team Builder.
- State Farm agent since 2010
- High-performing State Farm Agent known for building strong, retention-focused teams
- Expertise in hiring, onboarding, and developing licensed sales professionals
- Creates a culture that balances accountability with support and growth
- Hands-on experience solving the exact recruiting challenges agents face today
Credentials:
ChFC® (Chartered Financial Consultant)
RICP® (Retirement Income Certified Professional)
Steve Womack
State Farm Agent | Co-Founder, Powered by Performance
Strategic Operator. Performance-Driven Leader.
- State Farm Agent since 2005 with nearly two decades of consistent success
- Known for building structured, high-producing sales teams
- FINRA Licensed with a strong foundation in financial services and advising
- Leads with systems, metrics, and accountability to drive predictable growth
Credentials:
ChFC® (Chartered Financial Consultant)
RICP® (Retirement Income Certified Professional)
Leadership & Community Impact:
- Board President, Cooper-Young Business Association
- Chairman’s Roundtable Board Member, YMCA
- Volunteer, Neighborhood Christian Center
- University of Memphis Affiliate
